Pinterest is also expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as of shop tab on profile, and product tagging in Australia, Canada, France and Germany. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year. Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. This is why we are launching Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy, just like they would in their favorite local shops. People are already saving ideas and products they love on Pinterest, and we know that they’re over 7x more likely to purchase products they’ve saved (Pinterest Internal Data, May 2021). Pinners will also be able to get inspiration from Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers. Today, we are announcing the expansion of our shopping features to Australia, Canada, France and Germany, offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from the inspiration they find in the real world using Lens camera search.
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